People are looking for secrets and shortcuts when it comes to fixing their finances, getting in shape, succeeding in their career, or restoring a relationship. That’s why teachings like the law of attraction (a.k.a., “The Secret”) or “think and grow rich” are so popular. They appear to offer an easier way.

Nike used a different approach with their popular “Just Do It” campaign. Of course, it didn’t help that one of their celebrity athletes for that campaign turned about to be a serious user of performance enhancement drugs (Lance Armstrong) and another was a serial adulterer (Tiger Woods).

Still, the idea was that we all should “just do it.” Just do the work. Just do the exercise. Just do whatever it is you’re supposed to do to get whatever it is you say you want. Just don’t take steroids.

And maybe wear Nike products when you do it!


Of Course You Have to Work

You do understand that you’re going to have to work daily on your goals, right? Because to me, the idea of “just do it” should be plain to everyone, and we shouldn’t need a huge sports apparel corporation to help us understand it. Are we really that lazy?

Yes, you’re going to have to work hard. Yes, you’re going to meet resistance. Yes, you’re going to have to overcome countless obstacles. It comes with the territory.

The real issue is your mindset, and do you have the heart to fight through what’s in front of you in order to reach your goals? As a coach, that’s all that matters to me. I don’t care what your circumstances are, nor do I care how much money you have. Do you have the heart?

If you have heart, the rest is just follow through; and if you have a strong mind, your circumstances really don’t matter do they? Remember, the mountains in our minds are always steeper and higher than the mountains we actually climb. There’s no doubt that life can be merciless, but it will respond to those who go after what they want with relentless, healthy aggression. Metal up!

Are You Ready to Get Out of Your Rut, Take Your Life Back, Achieve Your Goals, and Launch a New Season?


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C. J. Ortiz
C. J. Ortiz

My mission is to help equip people to maximize their resources for a purpose greater than themselves. That's what my own mentors and teachers have done for me, and I'm paying it forward. Life can be merciless, and the world can be a messed up place, so what's needed is a stronger people that can both endure and overcome in life. My motto is, "In whatever you do, don't suck! Metal up!"

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